I value all of the buyers in my online wine shop and want them to stay alive, out of jail, and free of DUI blemishes. So if you’re one of my customers you simply have to buy one of these Breathometers – perhaps the best $50 you’ll ever spend. Click here to buy.
Just plug the portable device into the audio jack of your smartphone, open the app, and blow into the sensor to get an instant, color-coded read of your BAC – green means you’re good to go, red means you’d better book alternate transportation (see photo at right)!
The Breathometer isn’t the cheapest portable breathalizer you can find, but it’s easier to use than other models, and because it uses just a small attachment to your ever-present smart phone, is more likely to be available when and where you need it. This just-in-time presence is it’s greatest benefit, as we already know from the success of weight-loss programs involving wireless connections between scale and smartphones, allowing dieters to automatically monitor their progress.
There’s a handy Youtube video for this new product, but my TypePad blog software seems unwilling to embed videos, so you’ll have to click here to watch it in a new window
Future Development Plans
The Breathometer is new – in fact it’s still in Beta – and is currently taking orders for future deliveries (the website has conflicting information – one page says the device begins shipping this summer, another says January 2014). And while experience has taught me it’s never wise to mention features that are not included in the current release, the company says these two enhancements are currently in the works:
- The app will record and “learn” your metabolic rate and use it to predict how much time you’ll need before your BAC returns to a safe driving level
- Whenever your BAC enters the red zone, a button will allow you to dial a taxi with a single tap
This intelligent device is the brain child of serial entrepreneur, Charles Yim, who led the mobile division of Plum District and the founder of the neighborhood rewards program “Chatterfly”. To fund his current venture, he used the the crowd-sourced site Indiegogo, and has already surpassed his initial goal. His Bay Area roots include graduating from Stanford’s Executive Development Program.
I wish Charles great success with his life-saving product. Click here to buy the Breathometer ($50).