Wednesday, March 18, 2009
Those adhering to a stricter budget in these thrifty times are trimming dining out expenses through gourmet-class home entertainment. This is good for business if you sell a product that enhances this in-home experience. Such as our premium wine portfolio, perhaps.
Or gourmet desserts. Like the frozen liquor-infused desserts from Sheri Tate.
I first met Sheri Tate at a neighbor’s 50th birthday party, where she was serving her liquor ice creams and sorbets from large tubs. It was a rare treat and a memorable night. I recall commiserating over the enthusiasm-destroying bureaucratic hurdles she had to jump over in launching her product. So today’s press release about her newly re-branded “Silver Moon” product (left) made me smile. Glad to see you still out there, Sheri!
I called her to congratulate her on the new brand, and asked why such a pricey product (~$9 for a pint) was doing so well in this economy. She shared this wise insight “…People giving up expensive Saturday dinners at upscale restaurants are looking for a quality experience in the home, and our pints feed four for dessert.” And it’s true, while I’ve always laughed at the words “Serves Four” on a (single serving!) pint of Ben & Jerry’s, Silver Moon’s frozen desserts have alcohol in them and are so rich with flavor that a pint really does serve four.
Seeking an in-home gourmet experience is the reason people are still buying premium wines to – what else turns a simple pot roast into a treat? Same thing with a gourmet dessert. (Click here to see where you can buy Silver Moon– Not in the Bay Area? E-commerce available next quarter)
Speaking of frozen desserts, I must include another favorite. When it comes to alcohol-free frozen dessert products, Bi-Rite Creamery is hard to beat. Their frozen dessert products are sensational (I’m partial to the Salted Caramel ice cream). Not recommended for those on a diet but, at $8 a pint or $15 a quart, the price serves as a natural governor on quantity.
Dave the Wine Merchant
Quote of the Day:
“Ice cream is exquisite. What a pity it isn’t illegal” ~ Voltaire, 1694 – 1778
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