New Union Wine Co. Ad Campaign Pokes Fun At Wine Snobs

Every once in a while, if you’re lucky, you get to see an ad campaign that changes your industry. You may have to set your way-back machine all the way back to the Bartles & James Wine Cooler era before you’ll see a series of ads to match the “Pinkies Down” series from Union Wine Company out of Oregon.

I find the ads to be hysterical, poking fun at the techniques and (often) pretense that a thorough knowledge of wine requires. After the various actor-snobs establish their unabashed and off-putting wine bonafides in four amusing scenarios, salvation is delivered in the form of the Union Wine Co product – wine in a can.

Kudos to the agency Story Manufacturing Company out of Portland. Even if you don’t have the time to watch all of them right now, do it anyway. Especially if you’re in the wine industry. Here’s the first one to get you started. Just look for the links to the remainder after this one finishes.

Wine Snob - Ad for Canned Wine

Cheers!  Dave the Wine Merchant

Published by Dave the Wine Merchant

I've followed my passion for wine to the four corners of the world in endless pursuit of more wine knowledge and experiences. There are few things in life more enjoyable than experiencing a new culture through its wine and food. Leveraging these experiences, I curate a small portfolio of constantly evolving producers. Like an art gallery's collection, my portfolio consists of hand-crafted wines from artisanal producers that I have personally selected. My goal is to discover boutique wines that taste like they cost more than they do. Come discover your next favorite! www.DaveTheWineMerchant.com

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