Touring Napa – My New iPhone App!

Click for more on my new iPhone app

Note the 3 "wine bottle buttons" (top). Red = Co-ops, Green = open tasting, and Purple = appointment only. (Wineries closed to the public limited to our List View)

After many months of work with my development partners at Transitions 2, I am proud to announce the launch of my new iPhone app “NapaWineries“!

For less than one measly U.S. Dollar, visitors to our nation’s top wine country destination can now get insider insights to help plan their next visit.

And with over 500 tasting options in Napa, it’s nice to have this travel guide on your iPhone!  It’s like taking me along as your tour guide without having to buy me lunch.

Features of “NapaWineries”

MAP VIEW – colored pins indicate location plus –  ”Open for Tasting”, “Appointment Only”, and “Co-ops” (multi-winery tasting rooms).  Turn on location mapping, and your location is shown relative to the winery map!

INSIDER INSIGHTS – read my comments about favorite places, styles of wines, and great places to picnic!  Refresh your app before each visit, as our data updates occur regularly!

LIST VIEW – all Napa Valley tasting facilities including hours, pricing, and tasting information.

DIRECTIONS – Easily click-through to get driving directions

APPOINTMENTS – One-click calling for tasting appointments.

NOTES – record your thoughts and reactions.  Find a new favorite?  Had a bad experience and you’ll never go back?  Record it here!

Got an iPhone?  Download Now!

Sorry, this app is currently available only on iPhones and iPads.  Users of the iPad will note that it needs some resizing to be optimized – it’s on our development list!

Download today from the iPhone App Store (just search for napawineries), or click the button on the right to download from the iTunes store – the app will show up on your phone the next time you synch.

Cheers!
Dave
www.DaveTheWineMerchant.com

“American Dad” spoofs Sideways!

Given my willingness to see any movie set in one of my beloved wine country, I rushed out to see Sideways soon after its 2004 release.  I thought it did such a good job of promoting wine that, as you know, I spent five years of my career operating the Sideways Wine Club for Fox Searchlight Pictures.

So when I was told about the spoof of the movie done by the wacky, animated folks of American Dad, I just had to share it with you…

Enjoy!!
Dave
www.DaveTheWineMerchant.com

Customer review – J. Wilkes Wines, 2003 Pinot Noir, Bien Nacido Vineyard

This famed wine vineyard in the country has once again flexed its muscles in showing why this special cultivated land with its geographic proximity to the Pacific and ideal climate with its cool foggy nights and sun kissed days blesses these vines.

Jeff Wilkes has taken these grapes and brought them back to his Santa Maria Valley wine making home and gotten a tremendous profile from this vintage.

Immediately, I get a nose full of the Central Coast with notes of bright, semi-sour and acidic raspberry-rhubarb compote with good concentration, balance and minerality.  From its bottle age, there is a cloudiness that is only achieved through patience of time.  Possessing a deep ruby color, this wine holds up strong with a long finish on the back palette that does not disipate for many seconds.

United Airlines and Cline Cellars Battle Breast Cancer

Click for more info or to buy tickets

This morning’s email contained this invitation from an old friend, Charene Beltramo, who is the Marketing Director at Cline Cellars. And as my family seems to have a genetic predisposition to cancers of various sorts, I have a soft spot for any activity that raises funds for its research or patient support or caregiver solace or… just about anything.

I hope you’ll take a moment to consider attending this fun event.  Here are the details:

When: Saturday, March 6th, 1 – 5 P.M.
Where: Cline Cellars Barrel Room, 24737 Arnold Drive, Sonoma CA
What: Wine Tastings, Tours, Blending sessions
Fee: $35 in advance, $45 at the door (Proceeds donated to Breast Cancer Network of Strength).

CLICK HERE TO BUY

Cheers!

Dave

dave@davethewinemerchant.com

Wine Sales Continue Expanding!

Whew!  Some good news arrived over the weekend, in the form of a report stating U.S. wine consumption eked out another increase again in 2009, continuing our hitting streak into its sixteenth straight year.  If my memory serves correctly, this is the first time such sustained growth has occurred in our 233 year history as a nation.  So why was last year so painful for so many of us in the wine industry?

So before we break out the party hats and pop corks on bottles of bubbly, let’s put these findings in perspective. Here are some highlights from this weekend’s report:

— 2009 marked the 16th straight year of growth in wine sales, up 0.6% over 2008.

— Wine sales have shifted from on-premise (restaurant) to retail stores (especially grocery stores) as consumers increasingly choose to dine in, but still want wine.

Consumers are buying less expensive wine,  which will have a long-term effect on the market.  (emphasis is mine)

— Direct sales to consumers at tasting rooms, or through wine clubs and the Internet, are gaining in popularity.  (emphasis is mine)

First, let me calm the fears of anyone who might think America is becoming a nation of drunkards.  The average American adult consumes less than one case of wine every year – that’s less than a bottle of wine per month, for those who appreciate math subtitles.  That puts our population at #18 on the chart of per-capita wine consumption, in case you’re keeping track at home.

And while I’m pleased to hear  that wine drinkers are buying more from wine clubs (like mine!) and online stores (like mine!), my bet is that most wine club purchases are occurring directly from the winery, where club membership recruitment is far more effective than in most retail stores, despite the greater access to quality of the latter distribution channel.

In addition, the less expensive wines that enjoy an inordinate share of the consumption growth (1.1% for this sector vs. 0.6% overall) are the exclusive domain of large physical stores (Grocery, big box stores, discounters, etc.) , since shipping expenses run as much as the cost of the wine.  I believe this trend will develop in two ways.  First, one portion of those drinking less expensive wines will continue to do so for the rest of their drinking days.  But another, probably far smaller group, will find the aromas and flavors of inexpensive wines to be limited and predictable and far too similar.  This is the group that will grow into upscale wine drinkers in years to come.

Now, how do I get hold of those folks, begin a conversation, and stay in business until they see the light???  hmmmm.

Cheers!
Dave the Wine Merchant
866-746-7293

Quote of the Day
“WINE, n. Fermented grape-juice.  Known to the Women’s Christian Union as “liquor,” sometimes as “rum.” Wine, madam, is God’s next best gift to man.”
~ Ambrose Bierce, American Wag, Writer, and Journalist (1842-1914)

The Joys of Shipping Winter Wine

Selling and shipping wine online to interested parties around this great nation of ours is a fool’s quest.  Not only must the merchant navigate the rocky shoals of state regulations (akin to selling in 50 different countries when it comes to permits, age verification, quantity limits, and collection of sales taxes despite no physical presence in their state), but the weary merchant must also navigate the elements.

As I sit here in rain-soaked California, we fear the frequent mud slides and worry about erosion of our treasured top soil.  Well, that and the smell of wet wool in the work place.

But elsewhere, this week’s inclement weather has lead to extreme temperatures that can affect a bottle of wine.  If your wine spends too much time in an un-heated UPS truck or warehouse, it not only turns into a sort of adult slushy, it also forces the cork out of the bottle.

This may have been behind the photo at left, sent in by dear customer Kara.  It is rather curious as to how the cork on one bottle was pushed, while the cork on the other bottle shipped in the same box was not.  Any ideas on this?

I’m hypothesizing here, but the bottle that arrived in perfect condition was a Napa Cabernet, higher in alcohol by about 15% than the wine with the pushed cork.  Could it be that the additional alcohol acted as anti-freeze?

Some may say that the Napa Cab benefited from the use of a natural cork, while the Rhone blend used an artificial cork.  This may well be, but in my experience, the artificial corks are more difficult to separate from the bottle, not less.

What I Damn Well Plan To Do About This
Strong language for a simple pushed cork, perhaps.  Maybe I’m channeling the unpleasantness from this week’s special elections.  But I do want my customers to know that I take their wines seriously.  The upcoming club shipment will again offer the option of free storage at my California facility until the club member indicates temperatures are adequate to allow safe shipping.

Even then, shipping to locations outside California will occur only on Mondays, allowing sufficient time for a UPS truck to get wine to its intended destination, obtain an adult signature, and all the other regulatory mumbo-jumbo required for safe delivery of the fermented grape.

Cheers!
Dave the Wine Merchant
Dave@DaveTheWineMerchant.com

Warning. 30 Days until Valentine’s Day

Wow!  That wine really worked!It was five years ago this year.  At the French Laundry.  We’d just had the famed “Oysters with Pearls” paired with a beautiful Gruner Veltliner.  And, after a short period of hyperventilaing, my girlfriend leaned across the table and kissed me.  Four months later, we were married.  Must have been the wine.

That’s my story and I’m sticking to it.

Wine has helped fan the flames of passion for centuries, and I see no reason to stop the trend.  There is no better antidote for today’s troubled times.  And when it comes to wines of passion, is there anything better than Sparkling wine?

Here are a few of my favorites.  And guys, remember, even if Valentine’s Day is an over-hyped train wreck for relationships, it’s not that difficult to turn such things in your favor.  Starting with:

Today’s Featured Wines

Gruet, N.V. Brut sparkling wine.  $9 (half bottle) A half bottle is just the right size to begin the evening.  Pop a bottle while the two of you are getting ready.  Or while you’re waiting for your date before walking out the door.  Helpful seduction hint – arrive a bit early, not late.

Charles de Fere, N.V. Sparkling Wine, “Tradition”, $17.50 An affordable luxury that delivers far more than its price would lead you to believe.  From France, this wine is produced by a Champenoise  family who left the confines of Champagne’s rigorous rules and regulations in order to produce high-quality wine for far less money.  Click the link to learn more.  I don’t think you’ll regret that you did.  Seduction hint #2 – enjoy a great value in sparkling wine and you’ll have more for the rest of the evening.

Jacquesson, Cuvee 733 Champagne, $60 Jacquesson, one of the oldest Houses (and THE oldest independent House) in Champagne, has produced a non-vintage cuvee for over a century.  Each one is numbered (this cuveé is #733), making them almost semi-vintage releases, if you will, even though the juice comes from multiple vintages.  Seduction hint #3, pop the cork on this show-stopper and you may not need to plan anything else for the rest of the evening.

Happy MerchantCheers!
Dave the Wine Merchant
www.DaveTheWineMerchant.com

NZ Wine Country Slide Show

What with my old college roommate touring New Zealand with his family, and sending tempting missives back every few days, today’s release of this slide show seems most appropriate!  NZ Wine Country at its best…

Cheers!
Dave the Wine Merchant

Corkage Fees Flee at S.F. Restaurants

Today brings a bit of good news for San Francisco diners.  We’re gradually losing our reputation as a city of restaurants with excessive corkage fees.  Today’s article in the online version of the WSJ (Bay Area Edition) reports that more and more S.F. restaurants are waiving their corkage fees.

The reason is clear.  It’s the economy, stupid.  And as a wine merchant who might benefit from such a movement, you’d think this would be good news for me as it may be for you.

But will such waivers last beyond the current downturn?  Once we put this devastating period behind us and move on to economic recovery, will corkage fees remain waived?  I doubt it.  Here’s why…

Restaurants who have waived their corkage fee (usually $10 – $20) have done so in hope that more diners will choose them over they restaurant next door.  It’s a fish-eat-fish world out there in today’s competitive dining marketplace.

But here’s the challenge – a waived fee has to bring in ENOUGH additional customers to make economic sense.  First, there’s the basic loss in revenue – wines sold from the restaurant’s wine list provide a substantial margin – often about 300% of cost.  That’s higher than anything else on the menu except perhaps coffee or bottled water.

Then there’s the out-of-pocket costs.  Any increase in traffic will also have to offset broken glassware (assuming the patron doesn’t bring their own glassware is a pretty safe bet) which can cost a high-end restaurant $500 – $1000 per month.  That’s a lot of additional dinners!

It’s been a tough few years for many of us.  But I’m glad I’m not in the fine dining establishment.  Many of my favorites have gone under in recent months, and many more are hanging on by a hangnail.  I don’t begrudge them their corkage fee – it’s still a bargain relative to buying wine off the list!

So hey, it’s Monday night.  The first work night of the new year, for most of you.  Why not celebrate our hope for better things to come by enjoying a night out, complete with wine?

Cheers,
Dave the Wine Merchant
866-746-7293


Oh Tannin Bomb, Oh Tannin Bomb… tips on cellaring your wine

I don’t know how we did it, but we made it through the gauntlet of holiday parties, only missing one of the events we’d committed to attend (sorry Melissa & Bijan!).  So now our palates (and waistlines) have a momentary reprieve before a week of festivities, and the mountain of goodies that awaits us at the houses of Cole’s Grandmas.

Which is good.  I think I’ve had enough young, tannic California wines for a few days.  Don’t get me wrong, they were pricey, block-buster wines, generously opened on our behalf.  They were enjoyable in their own right, and  I appreciate our hosts’ kindness.

But the most memorable wine from this month’s events was either the 1992 Napa Cabernet from Dominus or the very different 1993 Napa Cab from Heitz  Cellar.  These aged beauties possess a charm and finesse their younger brethren simply can’t offer until they too have survived some 15 years of quiet repose.

Which brings me to today’s topic – cellaring your wine.

What Wine Shoud I Cellar?
Actually, only the best 5% of wines will benefit from cellaring.  All the rest are intended to be enjoyed within a year or two from the date on the label – not a problem for the average American, who measures the period of time period between purchase and consumption in hours, not years.  Sadly, most wines that reward aging are the pricier ones (as a rule of thumb, don’t bother aging a wine priced less than $20 or $25)

Of the wines intended for cellaring, most of them are red wines produced from noble grape varieties (Pinot, Nebbiolo, Cabernet and other Bordeaux blends, Syrah, etc.)  The tannins in these red wines act as a natural preservative as they get softened over time in the bottle – a process that requires microscopic amounts of oxygen (the amount left in the bottle when corked) and several years’ worth of time.  Sadly, such wines tend to be pricey.  If you’re not rolling in surplus cash these days, I’d still encourage you to arrange for a monthly or bi-monthly or quarterly budget, perhaps agreeing to spend $35 or $55 or $?? on a single bottle each time, then laying it down for future pleasures.

“But I Don’t Have A Fancy Cellar!”
Don’t let such arguments derail your plans for future enological pleasures!  Few collectors have showcase cellars like the one pictured here.  And few of us need such space.

For new or smaller collections, the simplest storage solution is a sturdy case box.  Any good wine merchant will gladly provide such a box for free, though they tend to break them down shortly after delivery, so you may be wise to ask them to set one aside before going in to pick it up.  Such boxes are printed with a producer’s logo on them, and are used to deliver the wine – 12 bottles at a time – to the merchant’s store.  They come in various levels of thickness, so ask for one with thick corrugated cardboard separators between the 12 bottles, as you’ll want to store the box on its side (so the corks won’t dry out) and flimsier dividers won’t support the weight of sideways bottles.  As your collection accumulates, fill up the bottom row first, then proceed upwards so new bottles rest on top of older ones.  Even the sturdiest of cardboard dividers will give way if the bottles don’t rest on top of each other.

To assure your simple cellar ages your wine safely over the coming years, you’ll want to locate it in a place that meets the following criteria:

  1. Darkness – Find a place where there is little or no light.  Light is the enemy of aged wine, a catalyst for un-wanted reactions.
  2. Coolness – The temperature should be constant (without rapid swings), and moderate!  Few of us live in a 55 degree house (I hope, for your sake), but wine ages just fine at warmer temperatures (though more rapidly).
  3. Vibe-Free - Wine ages most gracefully if it is not subjected to vibrations.  Those living next to the train tracks, this is difficult, though I once heard of someone who cut two racketballs in half and placed them under her cases of wine to dampen vibration.  Seemed to work!

When Do I Begin Drinking My Aged Wine?
The biggest challenge wine collectors have is balancing the acquisition and consumption of the collection.  We use software to guide such things, but small collectors need not invest in such tools (even the free ones require considerable data entry time).   Ultimately, this comes down to a matter of discipline wherein one drinks less than one acquires during the building phase, then MATCHES the rate of acquisition once the collection is at the desired size, and then drinks FASTER than the rate of acquisition until finally, the last bottle is served on one’s death bed.  The inability of most collectors to achieve this idealistic balance is why so many collections find their way to the auction block after a collector’s surviving family members find themselves in possession of a massive collection and don’t know what to do with it.

But aside from balancing consumption with acquisition, there is simply the matter of how long to hold a wine before it tastes perfectly aged.  This is impossible to answer definitively, but here are some useful guidelines that err on the short side of ageability (both to encourage more people to collect and age their wines, as well as to avoid the frustrating experience of letting a wine age until it is past its point of pleasurable drinkability!)  The following are guidelines – it’s always best to seek advice on specific wines from the merchant who sells them to you.

  • New World Syrah/Shiraz: 4 – 6 years
  • New World Pinot Noir: 5-7 years
  • Domestic Cabernet/Bordeaux Blends: 7 – 10 years
  • Old World wines of each type, add 25% – 50% more time

Should you have a larger collection in need of an affordable storage solution, I think I’ve found a supplier for some of the best options available anywhere.  Check them out here.  Whatever storage solution proves best for you, I hope you’ll begin storing wines to enjoy in several years.  It is one of life’s taste experience you simply can’t get any other way.  But I should warn you.  Once you’ve developed a taste for beautifully aged wines, you’ll find it difficult to go back to the old tannin bombs!

Cheers!
Dave the Wine Merchant
Dave@SidewaysWineClub.com