Pepsi seeks what wine always had – appetizing aroma!

image - man smelling wineWhen I was consulting with they hyper-creative forces behind Bonny Doon Vineyard (#1 rule – “don’t be boring“) back in 2002, they had decided to switch from cork closures to screw-caps across their entire portfolio.  In doing so, they thought through how the screwcap would impact each of the senses during the experience of opening a bottle of wine.  They decided the benefits of well-preserved wine would offset any change to the sensual aspect of opening a bottle but for one – the sound of the cork being pulled.  To  any wine fan, that distinctive “pop” is like Pavlov’s bell – the call to dinner.  Or to “fun”, in this case.

They considered inserting a tiny sound device into the screwcap.  The device had one job – to replicate the sound of the cork’s pop.  Just once.  That was it’s sole purpose in life.  Sadly, it was not cost-effective.

Pepsi aroma capsulesBut now the beverage giant, Pepsi, is considering a similar device, according to CassandraDaily.  It too overcomes it’s products’ shortcomings, but in their case it’s not a sound that’s missing.  It’s scent. Sodas simply don’t have a naturally appealing aroma.

So after billions of plastic twist-off caps yielding nothing but the smell of plastic, Pepsi has filed a patent for an aroma delivery system that embeds aroma capsules in the seal of every bottle.  

I wonder if this will lead to the ability to craft personalized scents for your Pepsi?  Wake me up when they create one that smells like Pinot Noir.  

Wait, Pinot-scented Pepsi sounds disgusting.  Never mind.

Published by Dave the Wine Merchant

I've followed my passion for wine to the four corners of the world in endless pursuit of more wine knowledge and experiences. There are few things in life more enjoyable than experiencing a new culture through its wine and food. Leveraging these experiences, I curate a small portfolio of constantly evolving producers. Like an art gallery's collection, my portfolio consists of hand-crafted wines from artisanal producers that I have personally selected. My goal is to discover boutique wines that taste like they cost more than they do. Come discover your next favorite!

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