Pepsi seeks what wine always had – appetizing aroma!

When I was consulting with they hyper-creative forces behind Bonny Doon Vineyard (#1 rule – “don’t be boring“) back in 2002, they had decided to switch from cork closures to screw-caps across their entire portfolio.  In doing so, they thought through how the screwcap would impact each of the senses during the experience of opening […]