Marketing consultants would advise me to improve profits by "targeting" that portion of the population they describe as "heavy users." So let me ask you:
Is it ethcial to contact Ms. Lohan about joining my wine club?
I jest, of course. That’s the last thing the poor girl needs.
Lindsay’s recent troubles serve as a reminder that alcohol is a two-edged sword. It increases health and happiness when used judiciously, or tears lives apart when abused. Here’s to judicious. And to our ongoing freedom to make a personal choice and live with the consequences.
Cheers,
Dave Chambers, Wine Merchant
Dave@SidewaysWineClub.com
