Take Israeli wine out of the liquor store ghetto

Kosher Wines on the riseA good friend and customer of mine went to Israel a few years ago.  He went with his Chinese wife and a couple dozen members of his extended Jewish family.  He was a bit leery of the whole affair prior to going, I mean, traveling with your immediate family is challenge enough, but aunts, uncles, nieces, nephews,  cousins…  

But when he came home he was excited.  Not only had they had a great and memorable visit, but he’d discovered the wines of Golan Heights Winery and couldn’t wait to tell his wine merchant buddy about them.  He couldn’t bring me any of the wine, but he did bring one of the winery’s hats, which is on permanent display in our home (I really do need to get a better hat model).  

This seems as good an intro as any to the subject of Kosher wines, which have been seeing a huge upsurge in quality over recent decades.  Hence this timely (and particularly well-written) guest post from Juda Engelmayer.  Enjoy:

 Guest Post By: Juda Engelmayer

Having become somewhat of a wine enthusiast over the years, I have tasted many fine wines from all over the world, and have toured wineries in the United States and abroad in pursuit of a recreational oenophile’s whimsy.

Over the past 20 years or so, the market for kosher wines – don’t laugh – has grown, as post Baby Boomers acquired money and taste, and began seeking finer alternatives to the old style syrupy sweet Malaga and Concorde Grape selections of Kedem and Manischewitz.

My late step-mother loved to tell this story. She went to a local liquor emporium known for its kosher wines, and asked for two gallon-sized bottles of ritual (Kiddush) wine, one Malaga and one Concorde. The owner pulled her over to the side and said, in a low voice, “You know, you don’t need to drink that anymore. We have a large selection of really good kosher wines.”

“I know,” she said, with a tinge of regret. “But my husband loves this stuff.”

That was over 15 years ago, and the “large” selection is now a huge one.

In a sense, kosher wines have become ultra-westernized, and along with the fine cars, nice homes, single malt scotches, boutique distilled bourbons and golf outings, kosher baby boomers now collect fine wines.

kosher wines

Fine wine and kosher used to be contradictory terms, but with the rise of so many wonderful vineyards in Israel, the race to produce the best kosher wines soon expanded to Spain, Australia, France, Italy, Chile, Argentina, Australia, New York, California, and every other place non-kosher wines have been made for centuries.

Grapes, like all foods that grow in the ground, are inherently permissible foods, as is the alcohol produced during fermentation. Any wine can be “kosher,” and some kosher consumers accept that they are. A biblical prohibition prohibiting “pagan wine” ceased to be a problem in the first millennium, according to the rabbinic literature of the period, but social contact with non-Jews was an issue, so the ban on “non-kosher” wines continued. “Cooked wine,” on the other hand, was permissible, even during social contact with non-Jews. Thus, “mevushal” (cooked) wines became the standard until only recently. Why that is so is subject to debate. To get into that debate here is beyond the scope of this article. Besides, it would force me to examine why I can do tequila shots in a dark bar with my non-Jewish friends, but sitting down with them for a sedate dinner with wine is frowned upon.

Needless to say, the cooking process does sound as if it will certainly make any wine taste off as compared to typical non-mevushal wines. Yet, two important phenomena have occurred in the past two decades: flash pasteurizing, which maintains the essence of the flavor and qualities while super heating the wine; and the growth of wineries in Israel that are controlled and staffed by Orthodox Jews. These developments have allowed for an increased production of non-mevushal wines.

Now, I am good friends with Jose DeMereilles, the owner of and inspiration for the kosher New York bistro, Le Marais. He is not only a master chef, but a wine connoisseur who enjoys traveling around in search of the best. At his restaurant, he has some of the very best mevushal wines (they must be mevushal, because kosher certification agencies insist on it).

In recent years, he has come to know Israeli and Spanish wines of the kosher variety, and now buys them for his own home. He once believed that kosher meat could not taste as good as the non-kosher equivalents he served at Le Marais’ sister eatery, Les Halles, the home of chef Anthony Bourdain. Then Jose perfected the aging process for Le Marais, and his food now ranks among the best eateries in its class, kosher or non-kosher.

He also remembered a time when kosher wine was undrinkable and unthinkable for non-Jews, but has come to respect greatly the wines made today. That leads to his thought about wine marketing.

When you go to most, if not all, liquor stores that carry kosher wines, the kosher wine is sectioned off, and few real wine lovers will stop in the kosher section. What a grand idea it would be for Israel’s wineries — any kosher winery for that matter — to be displayed in the regional sections alongside their non-kosher peers.

This is where my public relations and marketing background comes into play, alongside my enthusiasm for wines. Kosher wineries now make a bulk of their revenues off the Jewish, and kosher in particular, consumers who enjoy good wines. That Jews are not big drinkers is a myth, but the number of Jews who drink only kosher wines is limited, and that limits market share. Consumers who want to see kosher wine sales really soar and who want to support Israel on a larger scale should work on a campaign to lessen the emphasis on kosher wines and increase the awareness of the regions where they come from.

There are few “Israel” wine sections in wine stores across the United States. There are French, Italian, Spanish, Chilean, New York, and Californian sections, as well as every other country where wine is made. Yet the Israel sections are found only among the kosher wines, and the kosher wines from every other country are relegated to that small section, as well. Take that section away, market Israel as a wine-producing nation unto itself, and place it among its fellow regions, then put the kosher wines from every other country within its own regional section. Kosher Italian with the Italians, kosher French with the French, and so on.

Kosher wineries such as Tura, Castel, Recanati, Rothschild, Elvi, Capcanes, to name a few, are perfect for the tables and cellars of both connoisseur and high-end restaurant. There is no reason they have to be put in sectioned off in ghettos in the liquor store.

Juda Engelmayer is an executive at the New York PR firm, 5W Public Relations.

Two great wines. They just happen to be kosher!

cabernet-label1Two weeks from today, on the 8th of April, many families around the world will celebrate the Jewish Passover. I have only attended one Seder dinner in my life, memorable for many reasons, not the least of which was the Kosher wine. It was an otherwise interesting and enjoyable meal.

But the wine was horrid, and I remember it well. As much as I tried to avoid drinking it, as much as I tried hiding my glass (“Dave, I found your glass in the bathroom – you must have left it there by accident!”), the parents of my friend (who was, and I know this will surprise you, a doctor) kept enthusiastically finding and refilling my glass in the spirit of kindness and generosity. Oy, the headache the next day!

So it was with great interest that I discovered two new Kosher wines from Covenant Wines. These are great wines, that just happen to be Kosher. Both are 100% Cabernet Sauvignon from Napa Valley.  And both are coaxed into being by the talented winemaking team of Leslie Rudd (of Rudd vineyards) and Jeff Morgan (of SoloRosa). These two highly regarded winemakers came together for this project out of common interest, and apparently, one too many Kosher wine headaches after one too many Seders.

So here they are, in what I call…

“I can’t believe this is Kosher!”

Pull the cork.  Pour into 2 glasses.  You've divided the Red C.    

Pull the cork. Pour into 2 glasses. You’ve divided the Red C.

Covenant Wines, 2006 “Red C” Cabernet, $39.95 – the juicier of the two, this wine is ready for immediate enjoyment now and over the next 3 – 5 years.  

Winemaker’s Notes: Our second label, “RED C”, is made predominantly from grapes grown at the Young Family Vineyard, just south of St. Helena.  Like Covenant, RED C is 100% Cabernet Sauvignon.  The blend includes some of the barrels from Covenant that don’t make it into our premier bottling, but that still show excellent character and finesse. Because RED C includes a bit of press wine, it remains in barrels for an extended period and is released some 6 months later than Covenant.  RED C also carries the same kosher certification as Covenant.  Click Here to Order “Red C”

bottle-shotCovenant Wines, 2006 “Covenanat” Cabernet Sauvignon, $79.95 – As one expects of a luxury-class Cab from Napa, this wine is big and packed with dark fruit flavors such as plum, currants and cassis. You’ll find hints of anise, cocoa/chocolate, warm leather and cedar notes. Firm but pleasant tannins provide elegance with a structure that drinks nicely now, but will help this baby age for a decade without breaking sweat.  Classic Napa Valley!  Click Here to Order “Covenant”

Note: Covenant and RED C wines are certified kosher by the OU and Kehilla Kosher. They are not mevushal.

happy-merchant1Cheers!
Dave the Wine Merchant
Dave@SidewaysWineClub.com 

 P.S. Click Here for the Osso Bucco of Lamb Shank recipe recommended as a pairing for this wine. A great meal, for Seder or just an average Wednesday. 

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