I’ve watched with great interest the viral success of the ALS Ice Bucket Challenge. Congrats to ALS for this most deserved windfall.
And now, I wonder “what’s next”? Every non-profit in the country is studying this case to find ways to replicate it. Well, I think can speak for all the Managers at all the Tasting Rooms for every winery when I say “I hope the next big trend is NOT the Spit Bucket Challenge”. So messy.
P.S. October of 2014 marks the 10-yr anniversary of this movie. You’d be amazed how many of my Millenial customers have no idea what it was. It’s worth the $4-$5 you’ll spend on the DVD!