In launching a business, one gives up certain things. A salary. Family time. Sleep. This latter sacrifice caught up with me recenty. I’d had one of those “up at 5:30, drive 350 miles, attend meetings” sort of days. And by late afternoon, perusing a wine publication at the local coffee shop seemed just the thing.
But staying awake was a struggle. I read a frustrating article in silent disagreement with the curmudgeonly writer. He seemed threatened by our evolving industry – “Why buy Syrah when you can get Cabernet for the same price?” he queried, followed by inflexible statements such as “Napa is the only source for great Cabernet” and “Those who shun Chardonnay forget it’s simply the greatest white wine on earth!” His hubris grew irksome. I closed my eyes in frustration. They were closed just for a moment, and then… BANG!
My head bounced on the table.
This tends to wake me up. And while I don’t recommend it as a regular form of inspiration, this whack on my head did bring a certain clarity to my silent debate…